11 Impressive Small Business Website Designs To Look For Ideas

With over 2 billion internet users, there are over 1.8 billion websites out there generating ideas to grab the attention of their target audience. 

So, You are a business owner or a website designer who landed here looking for some great ideas to incorporate into your small business website aiming for increased traffic, conversion, revenue, or engagement.

Yes, Today, with the pandemic going on, every small to large business is online, and for a website to stand out in this crowd needs to stay up to date. 38.5% of web designers think an outdated website makes people leave your website.

Your website design is the key to reaching a larger audience and examining some well-performing websites can put you on the right track.

Without further delay let’s start with the purpose.

Why Is It Worth Taking Inspiration From Other Small websites?

It’s not a piece of cake for everyone to generate ideas for a great small business website design, especially when you are new to the field. Brainstorming ideas for website design for small businesses can become easy by exploring some great examples.

By observing some well-performing websites you can:

• Know what’s in trend

• Observe what people are liking the most

• Invest more of your time in working and not thinking

• Boost your creativity

• Learn what not to include and what else you can do to make your design better

• Get motivation

Therefore, it’s always worth looking for ideas from blooming small business websites. 

Let’s look at some great examples of website design for small businesses

11 Stunning Small Business Website Designs to Take Notes From

Here are 11 small business website examples to load you with tips and tricks to upgrade your website design. Let’s get inspired.

• Vortic Watches

The stunning watch manufacturing company has been grabbing the attention of many with its powerful content and presentation.

Things to learn from Vortic Watches’ website design:

• Use of a powerful sentence at the beginning of the landing page — “America was not assembled. it was built.” This can entice the user to know more.

• Use of strong pop-up CTA stating “We make one new watch every day. Each one is unique and they sell fast!”, Sign up. And they have used CTA at many places to motivate the user to take action.

• Usage of high-definition videos, based on the product manufacturing can induce the trust factor in the audience. 

• The use of parallax scroll is in trend.

• Haus

Haus is a Los Angeles based digital agency. You should definitely take a look at the animations Haus has implemented. 

Things to learn from Haus’s website design:

• The amusing and fun cursor with CTA can motivate people to take the desired action.

• Playful colors, Background animations can be attractive.

• Use of videos to state the uniqueness the team carries.

• You can note The smooth side scroll idea.

• Cyclemon

Cyclemon is a cycle manufacturing brand from France. The use of illustrations is commendable.

Things to learn from Cyclemon’s  small business website design:

1. The use of playful colors is much in demand nowadays. 

2. The illustrations of the cycle design are made for different kinds of audiences.

3. The scrolling with 3D can make the audience go till the end.

4. The call to action at the end definitely works.

5. The “Don’t reveal everything at once”, has worked for them to drive more actions.

• Maapilim

Maapilim is a store providing self-care products. The minimal design and the product tags are worth considering.

Things to learn from Maapilim’s small business website design:

• The Minimal design is never gonna go out of date.

• On the home page, they have showcased their high-selling products 

• The usage of product tags on the home page is a good idea. With this feature, anyone can tap on the product and get the product features, price and can add the product to the cart too, like Instagram's product tagging feature.

• The navigation is quite easy and the page is organized. They have categorized the products for easy purchasing.

• They have also used a drop-down menu for extensive product options.

• Aroz Jewelry

A Belgium-based jewelry brand makes it one of the appealing eCommerce web designs.

Things to learn from Aroz Jewelry’s website design:

• The Jewelry brand welcomes people with pictures of models using their products and they customize this page according to the season and the way of flaunting the jewelry doing different activities is captivating.

• They have used grid sliders to showcase the products. Have used animation to make the transition of images and zoom the images to clearly display their products.

• The use of CTA at the end to direct the audience to their social media handle.

Pro Tip: You can also humanize your content and make it more relatable by using people’s images. You can also visit any agency which provides services for website design for small businesses.

• Patty & Bun

The website of Patty & Bun is filled with creativity and playfulness. Patty & Bun is a restaurant company offering dine-in and takeaway and reservation options.

Things to learn from Patty & Bun's website design:

• The website is quirky, catering well to its target audience.

• The use of unexpected pictures, vibrant colors, and filters makes it uncommon.

• Using cooking videos with funky graphics, fonts, and words matched the vibe.

• They have kept the website clean by including all other sections in their menu.

Pro Tip: While using the color, fonts, and graphics, keep your target audience in mind.

• Render

Render is a video production studio. The futuristic website of Render makes it stand away from the crowd.

Things to learn from Render’s  small business website design:

• The use of strong colors like black, orange, and white.

• The chic geometrical design is incorporated through animation.

• Use of bold fonts and stating the obvious for clear messaging.

• Bold CTA buttons

• Minaal

Minaal is an eCommerce website that sells bags and has a well-rounded website that serves the purpose.

Things to learn from Minaal’s small business website design:

• The website is classy, professional, and easily navigable

• They have included an offer in their CTA

• They have also used chatbot which is in demand at the current time with the advancement of Artificial Intelligence. 

• The use of testimonials in websites as social proof.

• They have used large product images for distinct categories and zoomed-in animation to lure consumers.

• They have also kept the option for customization too.

• Ditto

Ditto is a leading virtual try-on software that also gives frame suggestions to the customers of eyewear retailers.

Things to learn from Ditto’s website:

• Ditto greets with a killer headline that starts with an action verb and is persuasive — “create a better eyewear shopping experience”.

• It has humanized the content using faces to display the spectacles. 

• Clear and large images and videos of the human face have been done to demonstrate the functionality of the technology.

• Grid-breaking layout and enough white spaces to add the information utilizing readable fonts has increased the readability.

• Sweet Dreams

Sweet Dreams sells potions for good sleep. The website is soothing enough to make you get lost in it.

Things to learn from Sweet Dreams’  small business website design:

• The usage of the color palette is product and audience-oriented. 

• They have highlighted the benefits and ingredients of the products, exactly what the customer must be looking for.

• They have used innovative 2D graphics to represent the benefits. Animations are not overused.

• They have avoided exhausting the website with a plethora of content, instead, they have kept it minimalistic, using stylish fonts.

• The written content is crisp and catchy.

Pro tips: 84.6% of web designers say a crowded web design is one of the mistakes designers make while working on website design for small businesses.

• Allbirds

Allbirds sells footwear and apparel for every age and uses natural materials to manufacture them. Their website is proof of their work.

Things to learn from Allbirds’small business  website design:

• The minimal and sleek website design

• Use of aesthetic elements in the product images

• Large, clear, and zoomed product images

• Usage of smiling faces to radiate a happy vibe.

• Amazing videography of their manufacturing process using advanced tools increases their credibility.

Pro Tip: 30% of small businesses plan to incorporate videos in their websites, so it’s definitely one of the latest trends. Take the help of any agency providing web design services for small businesses to get more such ideas.

Conclusion:

As of now, you must have generated some ideas for your small business website design. You can always look for inspirations in such website designing blogs but ensure you do not deviate from the intent of your website and keep your website design as per your target audience. 

There are many techniques that you can follow to know what will work for your website like A/B testing, or you can analyze your website’s performance and know which design or resource on your website is performing better. There are many tools out there you can use like Google Analytics or SEMrush. The terms might be going over your head if you are a newbie. You can get knowledge on all these techniques and tools and can take some help to design your website too by visiting any web design company for small businesses.